HONG KONG – UBM Asia announces today that it has entered into a strategic partnership with Interexpo (M) Sdn Bhd to organize Interexpo’s annual Beauty Expo in Malaysia starting from the 2015 event.
Beauty Expo is the biggest and longest-running beauty trade show in Malaysia and the largest such trade platform inSoutheast Asia serving the beauty and wellness industry.
The partnership is a significant addition to UBM’s portfolio of beauty, cosmetics and wellness events inAsia. UBM organises beauty exhibitions, namely PhilBeauty inthe Philippines, ASEANBeauty in Thailand, Diet & Beauty in Japan and is a joint organiser of Cosmoprof Asia, the region’s largest and most international cosmetic and beauty trade show held annually inHong Kong.
Mak Weng Kit, owner and CEO of Interexpo, a 30-year veteran of the exhibition industry inMalaysia, established Beauty Expo 15 years ago.
Commenting on the partnership, Mak said: “Before becoming an entrepreneur I used to work for UBM. So it feels like something of a homecoming to be once again working with the company. I am excited about the potential to further grow Beauty Expo in partnership with UBM.”
M. Gandhi, Managing Director UBM Asia (ASEAN Business), remarked: “This strategic partnership that brings Beauty Expo into UBM’s ASEAN beauty series, makes excellent sense in giving more value to our global customers to further promote their products in one of the fastest growing markets, while adding significant value to Beauty Expo exhibitors who will further benefit from UBM’s global network.”
The key members of Beauty Expo team will join UBM Malaysia to further develop the successful Beauty Expo.
Beauty Expo 2015 will be held from 16 – 19 October at the Kuala Lumpur Convention Centre,Malaysia.