Skål, founded as an international association in 1934 is the largest organization of travel and tourism professionals in the world, embracing
all sectors of the tourism industry from hoteliers to travel agents, to airlines, tourism media, tourism students, and similar travel persons. Skål, with 22,000 members, is active in 90 countries and in almost 500 locations worldwide.
Skål International is an affiliate member of the United Nations World Tourism Organization whose mission is to promote the development of responsible, sustainable, and universally-accessible tourism. Skål International, in line with this vision and following the United Nations declaration of 2002 as the Year of Ecotourism and the Mountains, launched the Ecotourism Awards in the same year and the first awards were presented during the World Congress in Cairns in 2002.
Skål, as an international organization of industry leaders, is a powerful force in the travel and tourism industry to initiate change and encourage the conservation of the environment in order to promote tourism and travel. The awards presented on these grounds, while highlighting best practices in tourism around the world, also serve the purpose of acquainting the world with this new concept that puts emphasis on the importance of the interaction of the physical, cultural, and social environment the traveler’s responsibility and the need for active community participation for ecotourism.
Skål values sustainable development in tourism as the key to the industry’s future success and considers ecotourism but one area of the various components of sustainable development.
The 8th Skål International Ecotourism Awards will be presented during the 70th Skål World Congress to be held in Budapest, Hungary on Monday, November 2, 2009. The deadline for receipt of entries at the General Secretariat is June 30, 2009.
More information can be found at www.skal.org or contact:
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