Rosewood Miramar Beach, the newest destination for discerning travelers worldwide, opens today as the first ultra-luxury resort in Southern California to offer guestrooms set directly over the sand. Located in Santa Barbara’s picturesque Montecito community, Miramar, meaning ‘to behold the sea,’ takes its name from its remarkable location on one of the most beautiful and pristine beaches in California, a fitting setting for Rosewood’s first property in Southern California.
Owned and developed by Caruso, the company behind some of the world’s most acclaimed shopping, dining and lifestyle destinations, Rosewood Miramar Beach embodies the brand’s commitment to creating properties that reflect the unique fabric of the communities in which they live. Caruso hand-selected Rosewood Hotels & Resorts® as the resort manager, in large part due to its guiding A Sense of Place® philosophy, wherein the history, culture and sensibilities of the location are woven into the property. The result is a truly authentic and inspired experience that serves as a world-class gathering place for locals and visitors alike.
“Rosewood Miramar Beach is the culmination of years of hard work and dedicated service to the Montecito community. What makes Miramar Beach so special, beyond the incomparable setting, is its history as a beloved icon of hospitality – it’s simply embedded in the land,” said Rick Caruso, owner, Rosewood Miramar Beach, and founder and chief executive officer, Caruso. “We’re honored to now usher in a new era of hospitality and welcome locals and travelers back to this cherished retreat.”
The Spirit of Miramar
Years ago, on that same strip of magnificent beach was Miramar by the Sea, a storied resort first purchased by a young couple in 1876. Initially a private residence, the couple was so taken by the extraordinary location that they soon built cottages to lodge visiting friends and family. Not long afterwards the cottages became accommodations so that outside guests would also be able to share in the magic of Miramar. With each passing summer season, with so many embracing the golden age of travel, the spirit of Miramar was born.