In a development expected by the industry for a while, the IHCL, known for the Taj brand, launched a new brand on April 12, SeleQtions. Initially, 12 hotels will come under this new brand each hotel having its own identity.
Welcoming the SeleQtions brand launch, Rajendera Kumar, Director, The Ambassador, New Delhi, told this correspondent that this step will help them highlight the unique personality of the property. Until now, The Ambassador was a Vivanta brand under the Taj umbrella.
The SeleQtions launch is the idea of Puneet Chatwal, who has been taking steps to expand the chain and recognize the salient features of the properties.
Speaking on the occasion, Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL said: “SeleQtions will allow IHCL to cater to a broader audience of travelers who prefer staying in hotels with a distinctive character. SeleQtions also includes hotels that have a slice of history, defining location or a differentiated theme. We believe the brand has immense potential to grow.”
The 12 hotels in the first phase include properties present in seven key lodging markets of India: President, Mumbai; Ambassador, New Delhi; The Connaught, New Delhi; Blue Diamond, Pune; Cidade de Goa; Tajview, Agra and Devi Ratn, Jaipur. The other hotels are Pratap Mahal Ajmer; Savoy, Ooty; Gateway Coonoor; Gateway Chikmagalur and Gateway Varkala.
For those hotels which are independent – IHCL offers its infrastructure including global reservation systems, Taj InnerCircle loyalty program, and sales and marketing support.