LEXINGTON, Kentucky – NTA and ASTA are hosting their second Hispanics in Travel Caucus on January 22 in Orlando, Florida. The session, which includes a Cafe con Leche – informal discussion and networking – will bring together key tourism professionals and feature Jorge Plasencia, Chair of the National Council of La Raza, as keynote speaker.
With a growing population – and burgeoning buying power – US Hispanics are attracting the attention of the travel industry. One noted leader in Hispanic tourism is grateful for the attention and sees enormous opportunity with the NTA-ASTA project.
“The Hispanic community is thrilled to know that the tourism industry is looking at the potential and unique opportunities this market brings to our industry,” said Olga Ramudo, who chairs the NTA-ASTA Hispanic Business Development Task Force and has a seat on the US Travel and Tourism Advisory Board. “The two largest national tourism organizations have made a historic alliance to create value for their members by increasing travel and, at the same time, creating jobs within our industry.”
The Cafe con Leche is another example of NTA’s commitment to market diversity, said Lisa Simon, the association’s President. “We supply our members with the tools for success, and that often means entering underdeveloped markets. At Travel Exchange alone, we’re offering programs on faith, family, adventure, culinary, student, and green travel,” she said, “Based on sheer size, the Hispanic market will be significant in shaping the future of travel and tourism.”
The Hispanics in Travel Caucus is set for 3:15 pm, January 22, at the Orange County Convention Center during Travel Exchange ( http://businessbuilder.ntaonline.com/convention/Home.aspx ), the convention and trade show for NTA and the United Motorcoach Association. Travel professionals of Hispanic origin – or those actively involved in developing travel for the Hispanic market – are invited to attend. Please contact NTA Headquarters by email ([sähköposti suojattu]) or call 859.264.6540.
Vuonna 1951 perustettu NTA (http://www.ntaonline.com/articles/index.cfm?action=view&articleID=2536§ionID=31) on johtava liike-elämän yhdistys matkailualan ammattilaisille (yli 40 maasta), joista on kiinnostunut Pohjois-Amerikan markkinoilla - saapuvat, lähtevät ja mantereella. Matkavaihto kestää 20. – 24. Tammikuuta.
PHOTO: Jorge Plasencia, Chair of the National Council of La Raza, will be the keynote speaker at the Hispanics in Travel Caucus on January 22 in Orlando, Florida, hosted by NTA and ASTA. The event is in the middle of Travel Exchange, the convention and trade show for NTA and the United Motorcoach Association.