HUA HIN, Thailand – Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced its world-renowned Sheraton brand has expanded its footprint in Thailand with the opening of Sheraton Hua Hin Pranburi Villas in Prachuap Khirikhan, a province famed for its sandy coastline and popular resort towns of Hua Hin and Pranburi. The converted and rebranded 55-villa property is owned by Honor Business Company Limited, a Bangkok-based property development firm that also owns the 240-room Sheraton Hua Hin Resort & Spa.
“We are thrilled to partner with Honor Business Company on this conversion in Prachuap Kirikhan, a popular seaside retreat on the Gulf of Siam,” said Lothar Pehl, Senior Vice President, Operations and Global Initiatives and Regional Vice President, Thailand, Cambodia and Vietnam; and Japan, Korea and Guam, Starwood Hotels & Resorts. “Through its conversion-friendly strategy, Starwood offers owners the opportunity to reposition existing properties and affiliate themselves with strong global brands that resonate with travelers in markets worldwide.”
Sheraton Hua Hin Pranburi Villas is the newest addition to Starwood’s dynamic portfolio of 21 properties in Thailand under eight of its brands: St. Regis, The Luxury Collection, W Hotels, Sheraton, Westin, Le Méridien, Aloft and Four Points by Sheraton. Sheraton currently operates four hotels in the Thai kingdom, including Royal Orchid Sheraton Hotel & Towers, Sheraton Hua Hin Resort & Spa, Sheraton Krabi Beach Resort, and Sheraton Pattaya Resort.
An easy and scenic three-hour drive from Bangkok, Sheraton Hua Hin Pranburi Villas boasts a prime beachfront location, approximately 22 kilometers south of Hua Hin, a luxury resort destination frequented by Thai royalty. In recent years, Hua Hin has become fashionable as a weekend destination and holiday home community for Bangkok residents and expatriates.
Guests can choose between one-bedroom Pool Villas, Pool Villa Suites with an additional living room, and Duplex Pool Villa Suites with a ground-floor living room and bedroom on the first floor. For larger groups, the hotel also offers the Pranburi two-bedroom Pool Villa Suite. All Villas boast a private swimming pool, sun lounge, wall garden and the service of professional villa butlers. Rooms are equipped with the king-sized Sheraton Sweet Sleeper™ Bed with a plush mattress and cozy duvet; sunken outdoor bathtub surrounded by serene lotus ponds and a rain shower in the garden; LCD flat panel television; DVD player, including a I-Home docking station; spacious work area; and High Speed Internet Access.
Sheraton Hua Hin Pranburi Villas features all the Sheraton brand’s popular amenities and services including the signature [sähköposti suojattu]® experienced with Microsoft® and a Link Café. Guests can enjoy spa services by the private pool and a range of personalized regimens based on an “East meets West” technique, a soothing philosophy that harnesses elements of the natural environment to augment massage treatments.
Dalah Restaurant and Bar, the hotel’s signature all-day eatery, offers Thai, Asian and western dishes in a rustic and airy pavilion with garden and pond views The seasonal menu includes premium organic produce and healthy options from Color your PlateTM. For relaxing evenings amid good company, the Dalah Bar presents the Sheraton Social HourSM wine tasting event three times a week. In late 2014, the property will open an additional food and beverage venue, the main swimming pool, a Kids’ Club, and a well-equipped gym with the brand’s revolutionary health and fitness program, Sheraton® Fitness by Core Performance™.
Sheraton Hua Hin Pranburi Villas also offers a shuttle service to Sheraton Hua Hin Resort & Spa should guests wish to utilize the Resort’s existing facilities, including the Shine Spa for SheratonTM and several restaurants. Guests will enjoy the convenience of signing privileges at such venues, charging their account at the Villas. Other Resort amenities, including the fitness center, swimming pool and Kids’ Club, are also available to the Villas’ guests without any additional charge.