LONDON, England – As British Prime Minister David Cameron wrapped up his China visit on Thursday, news arrived that UK government efforts to improve economic ties with China have certainly paid off: official British statistics show that Chinese visitor spending in the first half of 2013 has grown by a massive 132 percent year on year, totaling 181 million pounds. One city that may not be feeling the Chinese tourist love, however, is Paris, which is seeing lower sales in some industries.
Britain’s enormous revenue influx is a result of concerted efforts to attract Chinese tourists: the government announced in October its plans to loosen visa restrictions for visitors from the mainland with the support of businesses in the London Luxury Quarter, which launched a VIP marketing campaign for Chinese travelers to accompany the reform.
The efforts aren’t over yet: British Culture Secretary Maria Miller said on Thursday that Britain hopes to become “the most welcoming destination in Europe” for Chinese visitors, and a new campaign is set to be launched in spring 2014.
However, at the same time the UK is seeing such wild success in courting Chinese travelers, Paris isn’t doing as well as it used to.
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